ABOUT 

I’m a multi-product freelance designer with over 15 years’ experience in UK high street fashion, specialising in apparel, accessories, and stationery, with strong licensed product experience.

I help brands turn ideas into commercial, production-ready products, offering a full design solution from trend research and concept development through to technical files and factory liaison.

My approach blends creative direction with practical know-how—ensuring every design not only looks great, but works in the real world of retail and production.

What I Offer

• Trend research & market insight

• Mood boards, concepts & creative direction

• Range building across multiple product categories

• Product & licensed design

• Tech packs, specifications & print-ready files

• Factory liaison & production support

From Concept to Production

Whether you need full end-to-end design support or help at a specific stage, I offer a flexible, results-driven service tailored to your brand.

If you’re looking for a designer who understands both creativity and commercial reality, let’s work together.